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Touronto

This project led to the creation of a Wordpress website that not only captures the spirit of exploration but also makes your journey from click to destination seamless.

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Navigating through Touronto's virtual presence, the goal was to craft an online experience as thrilling as the tours themselves. 

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But the mission doesn't end there! Explore the display ad campaign that asks travellers to embark on a Touronto adventure. Each ad is designed to be a window to the wonders that await, enticing people to pack their bags and join the adventure.

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And for those who've enjoyed the Touronto trips before, the remarketing campaign is the friendly reminder that Touronto is ready to guide them on their next expedition. Through strategic ads tailored to their interests, the goal is to rekindle the spark– turning dreams into booked tours.

Touronto Display Campaign

A full display ad campaign brief

 

Includes:

  • Overview

  • Audience targeting

  • KPIs

  • Message and tone

  • Ad structure

  • Safety considerations

  • Placement and topic considerations

  • Visual considerations

Touronto Remarketing Display Ad Brief

An overview with direction for Touronto’s remarketing on Google.

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Includes:

  • Brief overview

  • Audience targeting

  • KPIs

  • Conversion funnel considerations

Image by Alexandre St-Louis
“Amazing job! You may have a future in website design! It is super professional looking and a breeze to navigate! Wonderful job!​” 

TA Assignment Feedback, June 13 2023

“You really go above and beyond! I know I have said this before but this is really professional work! I can tell you put a lot of time and effort into it. Fantastic job!” 

TA Assignment Feedback, July 31 2023

“Really well-thought-out campaign brief! Great job on the ads! I also really like the tone you went for with this one!” 

TA Assignment Feedback, August 9 2023

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