Projects

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Projects at a Glance

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10

1

SEO

2

Loyalty Program Marketing

3

4

5

9

Google Ad Campaigns & Remarketing

8

Brand Overview

7

Content Strategy

6

Social Media Campaign Strategy & Retargeting

SEO + LMP

Living Libations SEO Campaign

A mock campaign that includes a thorough analysis of the website with improvement recommendations at the end.

Includes:

Audience targeting
Keyword analysis
Competitor analysis
Content analysis
On-page SEO
Technical SEO
Off-page SEO

View Creatives

Popeyes Loyalty Program

Co-led a group project that created a marketing plan for Popeyes’ fictional loyalty program.

Includes:

Loyalty program overview
Data comparisons
Channel specific objectives
Audience profiles
Conversion funnel and metrics
Channel-specific content
Google campaigns
Keyword analysis
META and Twitter campaigns
Website wireframe
Automation

View Creatives

LP

Automation + Marketing Plan

MP

Tiny Tails Marketing Plan

Led a group project where we created a marketing plan for a fictional not-for-profit.

Includes:

Channel specific objectives
Audience profiles
Conversion funnel and metrics
Channel-specific content
SEO
Keyword analysis
WordPress website
Website wireframes

Fisker Automation

A visual of a marketing automation plan for the reservation of a Fisker Ocean.

Includes:

Audience segmentation
Tracking
User behaviour
Data sources
Lead nurturing automation

GA + SM

Google Analytics

A report and audience segments for the Google Merchandise Store using Google Analytics

Includes:

Audience segments
Audience profiles
Recommended audience strategies
Channels and mediums analysis
Source analysis
Site speed report
Mobile and desktop recommendations
Campaign-specific success analysis

View Audience Segmentation

Build a Bear Social Media Campaign

An A-Z process of mock campaign building for META and Twitter.

Includes:

Social media audit
Audience and demographic overview
META campaign
Twitter campaign
Blocklist
Creatives

View Creatives and Retargeting Brief

SM

B

CS +B

Recalled Content Strategy

A summary and overview of a brand’s content for a mock campaign.

Includes:

Content audit (owned and non-owned)
Content gaps
Keyword analysis
Content opportunities
Content ideation

View Creatives and Social Content

Ikiru Strategy

An analysis of a mock brand’s audience and goals.

Includes:

Value proposition
Target audience (primary and secondary)
Persona profiles
Customer funnel and corresponding metrics and objectives

View Creatives

W

GA + W

A website designed by Darina Al Aroud on wordpress for a tourism company called Touronto

A website designed by Darina Al Aroud on wordpress for a not-for-profit company called Tiny Tails

A website designed by Darina Al Aroud on wix for a skills center called The Blue Umbrella

Website Building

Touronto Guides: A website for a fictional tourism company

Tiny Tails: Collaborated on a mockup for a fictional not-for-profit done as part of a group project.

The Blue Umbrella: A website for a skills centre.

Touronto Search Campaign

A full google search ad campaign build.

Visit Touronto Guides.

Includes:

Two campaigns
Six ad groups with three ads each for campaign one
Audience overview
Audience specific keyword research
Search ad examples

View Brief and Remarketing