
Living Libations Creatives
The project involved a thorough audit of Living Libation's website to enhance their search engine rankings. I crafted a comprehensive plan that included developing a strategic keyword plan tailored to their target audience and their journey on the site.
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Delving into content optimization, I refined text, enhanced images, and carefully orchestrated links to create a cohesive narrative. I also revamped the metadata to ensure search listings were not only appealing but also optimized for efficient search engine crawling.
Internal linking played a crucial role in establishing logical connections between topics, while a backlink strategy was devised to identify potential linking opportunities from other websites.
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In addition to these improvements, I introduced three future content recommendations to sustain ongoing SEO enhancements.
This endeavour is more than just a task; it's an exciting opportunity to reshape Living Libations' digital presence. I'm dedicated to ensuring that the outcome reflects the culmination of meticulous planning and strategic execution.

1:1 Ratio
Blog Cover for Website
Target: Mixed audience, 20-45, who use holistic products for wellness
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Funnel Stage: Awareness, Interest, Consideration
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Type: Blog cover for informational website content
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Other: Diversifies covers used for topics and relates them back to what is being discussed. Positions the brand as an informational hub and increases transparency and trust with customers.
16:9 Ratio
Embedded Video
Target: Mixed audience, 20-45, who use holistic products for wellness
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Funnel Stage: Awareness, Interest, Consideration
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Type: Promotional video
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Other: Video format utilized for website to diversify content to increase engagement.


16:9 Ratio
Embedded Video
Target: Mixed audience, 20-45, who use holistic products for wellness
​
Funnel Stage: Awareness, Interest, Consideration
​
Type: Promotional video
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Other: Video format utilized for website to diversify content to increase engagement. This video directs traffic to the YouTube channel and also shows the creation process increasing transparency.

“WOW! You went above and beyond! This presentation is so in depth and detailed! I wish I could give you more points! You have a real talent for SEO ”
TA Assignment Feedback, June 28 2023