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Ikiru Creatives
This project involved an analysis of a mock-company called "Ikiru"– a hub for conscientious clothing choices. The goal was to curate a brand overview that encapsulates Ikiru's dedication to sustainable style. With this goal in mind, I unveiled the brand's narrative and seamlessly integrated it into a storyline resonating across digital platforms.
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I meticulously crafted vibrant personas embodying Ikiru's target clientele, ensuring the ethos of sustainability was clear. Additionally, I conceptualized creatives tailored to eco-conscious fashion enthusiasts.
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The social media strategy served as a comprehensive roadmap aimed at amplifying Ikiru's message across diverse platforms. From Instagram to Facebook and Twitter, each channel served as a canvas for showcasing Ikiru's sustainable message to the world.
1:1
Target: Women 18-30 who shop sustainably
Type: Instagram ad
Funnel Stage: Awareness, Interest, Consideration
Other: CTA with link in bio and a focus on sustainable and eco-friendly terminology which appeals to this audience.
1:1
Target: Men 25-40
Type: Facebook ad
Funnel Stage: Awareness, Interest, Consideration
Other: Link would be provided. Focus on longevity and timelessness of looks instead of sustainability for this audience group.
9:16
TikTok
Target: Women, 18-29, who wear stylish, eco-friendly clothes
Type: TikTok ad
Funnel Stage: Awareness, Interest
Other: Upbeat video that highlights the product while engaging with a younger audience.
“Great headline! Short but catchy! Great work on the objectives! Great work on the personas and the bonus!”
TA Assignment Feedback, May 30 2023