Google Analytics

For this project, I navigated through the Google Merchandise Store's performance, examining data and turning it into actionable recommendations. From traffic patterns to user behaviour, the report guides the way to e-commerce success.

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I also delved into audience segmentation– unique profiles that bring the store's visitors to life. Through segmentation, I pinpointed who's clicking, who's converting, and who's on the brink of becoming a Google Merchandise customer.

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The approach was more than analytics; every click, scroll, and purchase became a part of a digital story. It was about transforming data points into narratives, making the Google Merchandise Store's journey unforgettable.